The launch of the Blue Cash EveryDay Card included TV, social, digital, PR, and print, but at the heart of this campaign designed to introduce and educate on the benefits of the new card, was the incomparable Tina Fey, who resonated so beautifully with prospective members that the Blue Card picked up over 3 million new members in the first year alone, making it, by far, the most successful card launch in the hundred-plus year history of American Express.
