Burger King’s fans are its best advertising. They don’t simply eat the brand - they tout it. Try and tell a BK fan why McDonald’s is superior and expect a throw down. And so, we turned those fans loose - sending BK Holiday Cards to friends and foes, each with a dollar inside - the exact amount they’d need for BK’s new Dollar Menu. This innovative campaign for Burger King’s Dollar Value Menu included OOH, TV, digital and social components, and won a One Show Pencil and multiple Cannes Lions, including one specifically for copywriting.
