On February 29th, 2020, a very special group of octogenarians finally turned 21 - after 84 years. That’s a long time to wait for your first drink. More importantly, it was a perfect time to create a PR moment. In just 10 days, “Arlene’s Big Leap” was developed, shot, and released. To date, it has garnered over 2 million YouTube hits and millions of dollars PR coverage on zero budget.
