Like Impossible and Beyond, Lightlife has a delicious line of plant based products. Unlike those Beyond and Impossible, Lightlife uses only natural ingredients. It’s honest, no bullsh#t food. And Kristen Bell and Dax Sheppard are no bullsh#t people who tell the world - and their children - like it is. #ATasteofHonesty tapped into their considerable social platforms with a fully integrated campaign, including social, digital, PR, and film, the latter being named AdAge and AdWeek Spot of the Week.
