When Steve Nash, NBA legend and Canadian icon, won his second MVP award, Nike wanted to produce a spot immediately, and considered two agencies to create it - longtime partner WK, and Canadian upstart TAXI. With only a few days to prepare, we presented, and won, with the below, a sparse, simple, humble effort that was in keeping with the spirit of the player himself. A Cannes Lions winner, this was the first Nike Basketball film ever produced outside of the US.
