The American Diabetes Association recommends that every American take their online test to assess their risk of diabetes. But year after year, Americans refused to engage, and prediabetes continued to rise. To fight the apathy, we decided that instead of simply guiding you to a site, we could create a self test out of the film. As a result, self-testing went up by over 200% year over year and netting the Ad Council a hard-earned Lion at the Cannes Advertising Festival.
