Players switch teams. Players retire. Fans, though, are forever. They never waiver, and rarely ask for anything in return. But what if, just once, we flipped the script - instead of fans celebrating their NFL heroes, their NFL heroes celebrated the fans? That was the goal of this multi platform campaign that generated more social buzz than any in the league’s hundred year history. Every week, a new potential experience was announced - from having an NFL superstar be the best man at your wedding to releasing the confetti cannon after the Super Bowl. 100 experiences for 100 years.